Monday, September 10, 2012

As I Am Naturally Triple Failure

Last week, I was so in love with my curls I didn't want to wash my hair. But, y'all know me...I MUST wash my hair every week. So, in an attempt to try something new, I tried to wash my hair while retaining my curls with the help of three As I Am Naturally products. The end result...BIG FAIL! Here's the gist of what I did:

  • I carefully sectioned my hair, misted with distilled water and applied As I Am Naturally's Hydration Elation to each section prior to twisting.
This didn't leave my hair feeling any better or worse than any other deep conditioner, store-bought or DIY.
  • After steaming with Hydration Elation, I proceeded to wash and condition as normal. Then, I applied As I Am Naturally's Twist Defining Cream to each section.
My hair felt "funny" compared to when I use my Bounce Butter.
  • Then, I applied As I Am Naturally's Smoothing Gel and twisted each section.
Still not knocked out. Hair still felt "funny."

Crossing my fingers and whispering prayers to the Good Hair Angels, I let my hair dry overnight and eagerly awaited the big reveal the next morning. To my utter disappointment and dismay, my hair did not turn out as expected, nor did I retain the beautiful bouncy spirals I somehow achieved the week before.

Yes, I have body and lots of it, and yes I have curls popping all over my head, but my hair lacks the shine and softness I've come to expect. In fact, the back of my hair feels like it's been dipped in a bucket of pure chlorine...rough, immovable and undefined frizz. And when I feel my hair, it rustles and crunches-a sure sign to me that my hair is desperately dry. But, for those of you who want to try this line, the good news is I didn't get those annoying white balls when I used both of these products together, so they're at least compatible.

Sadly, however, I must give Twist Defining Cream and the Smoothing Gel two coils down. Hydration Elation gets one coil down. Considering these products cost upwards of $20 each, I expected more. I really, really, really wanted to like them, but I don't. 

Fortunately, I had free samples to try out. Had I bought full-sized containers of these products, I would've been pissed to the highest of pisstivity! If my hair didn't feel so awful, I'd leave it as-is to see if my curls hold for the duration of the week (which they do when I use my Bounce Butter) without product reapplication, but As I Am Naturally just isn't worth the risk. Bounce Butter here I come!


  1. To Whom it May Concern,

    My name is Omini Ewah, Director of Marketing and Advertising for OBI Natural Hair Care, and I would like to offer samples of our product to you and your meetup group for review. I invite you to interact with us on our website (, Twitter (@OBINaturalHair), Youtube (OBINaturalHair), and Facebook page (OBINaturalHair), and get back to me with any questions/concerns. Thank you, God bless.

    Omini Ewah RN, BSN
    Dir. Marketing/Advertising - OBI Natural Hair Care
    (214) 316-9698

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